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Anatomy of a Blog
Follow the 1-2-3 Rule
“Long paragraphs are a visual predictor that a story won’t work. You must cut the meat into little pieces.” — Jon Ziomek, professor at the Medill School of Journalism
Your paragraph should contain: 1 main thought, expressed in 2 to 3 short sentences.
Search Engine Optimization (SEO)
Headlines: Use keywords that you would type when searching Google for your content. Avoid “stacking” words in your headline, though.
Hyperlinks: Anchor your links to meaningful text. Link to high-quality sources.
Royalty Free Resources
Blog Post. See Blackboard
Review on Blackboard
Create a WordPress.com account
Digital Story Feedback
Hold device horizontally, not vertically: This tip tops every expert’s list, so you know it’s a must.
“Vertical video is useless for sharing on a corporate intranet or on a sharing site like YouTube,” says Drew Keller, owner of video content creator StoryGuide. “If you shoot video vertically, you get those black bars on either side of the image, which isn’t engaging for your viewers,” and can visually impair your video.
When you hold the device horizontally, you’re taking advantage of its natural aspect ratio, and the black bars will vanish.
Steady the device: Stabilize your phone or tablet so you don’t take shaky video. Even a little bit of movement is hugely distracting for the viewer.
“If you’re bobbing and moving, so will the image the viewer is watching, forcing them to try to track the subject,” Keller says.
At the very least, hold the camera close to your body using both hands, and with your elbows by your side, instead of at arm’s length, which will minimize bobble, he suggests. You can also improvise by propping up the device on some books or a flat surface such as a table top.
Many tripods include frames or holders for such devices, and they fold up super-small for easy transporting.
Follow the “rule of thirds”: It’s what pro photographers do, and it’s easy for the rookie—with a bit of practice. Imagine that your phone or tablets screen is divided into three sections, both horizontally and vertically.
“Don’t center the subject right in the middle,” says Tim Ryan, founder of TAR productions, a video production company based in San Diego.
Place one element in one third of the screen and another element, such as an interviewee or background element, in another third. It makes for a more pleasing composition.
Balance lighting: Lighting your subject appropriately—that is, keeping faces well lighted while avoiding harsh shadows—is one of the biggest challenges of shooting video with a mobile device.
“Most offices have overhead light and large windows,” Keller explains.
Overhead lighting is designed to illuminate what’s on your desk, but unfortunately it creates raccoon eyes on people’s faces—not a good look. On the other hand, “windows are also a problem because the sensors in the camera don’t have as much latitude between light and dark as our eyes do,” Keller says. That means a video shot near a window can throw the face into darkness.
“Getting light on the face is important, so I recommend turning your subject around so they’re facing the window,” he advises. “Positioning yourself with your back or side to indirect sunlight will create a far more engaging shot.”
Ruth Sherman, a speaking and media coach for celebrities and executives, is a fan of using daylight as an alternative to office lighting when shooting phone or tablet videos. “Shoot videos outdoors or use daylight as much as possible,” says Sherman. “It’s the best light, and the most flattering,”
Close, mediums and wide shots
With your partner, go out and shoot the color blue.
1. Shoot your partner doing things involving the color blue. Get three versions of a shot: a wide shot, a medium shot, and a close up.
Have nine different scenes (3 wide shots, 3 medium shots, 3 close up shots). Each shot should be at least 10 seconds long. That means you will have at least 4.5 minutes of total footage.
2. Then interview them about the color blue. The interview should be about a minute long.
Use the techniques we’ve covered in class.