Hold device horizontally, not vertically: This tip tops every expert’s list, so you know it’s a must.
“Vertical video is useless for sharing on a corporate intranet or on a sharing site like YouTube,” says Drew Keller, owner of video content creator StoryGuide. “If you shoot video vertically, you get those black bars on either side of the image, which isn’t engaging for your viewers,” and can visually impair your video.
When you hold the device horizontally, you’re taking advantage of its natural aspect ratio, and the black bars will vanish.
Steady the device: Stabilize your phone or tablet so you don’t take shaky video. Even a little bit of movement is hugely distracting for the viewer.
“If you’re bobbing and moving, so will the image the viewer is watching, forcing them to try to track the subject,” Keller says.
At the very least, hold the camera close to your body using both hands, and with your elbows by your side, instead of at arm’s length, which will minimize bobble, he suggests. You can also improvise by propping up the device on some books or a flat surface such as a table top.
Many tripods include frames or holders for such devices, and they fold up super-small for easy transporting.
Jay Harel, vice president of product management for Kollective, which provides enterprise video platform applications under the Kontiki brand, suggests seeking out stabilized tripods if you’re planning to create phone or tablet video while on the move.
“They compensate for the movement you get when you’re filming in a moving car or walking around,” Harel says.
Follow the “rule of thirds”: It’s what pro photographers do, and it’s easy for the rookie—with a bit of practice. Imagine that your phone or tablets screen is divided into three sections, both horizontally and vertically.
“Don’t center the subject right in the middle,” says Tim Ryan, founder of TAR productions, a video production company based in San Diego.
Place one element in one third of the screen and another element, such as an interviewee or background element, in another third. It makes for a more pleasing composition.
Balance lighting: Lighting your subject appropriately—that is, keeping faces well lighted while avoiding harsh shadows—is one of the biggest challenges of shooting video with a mobile device.
“Most offices have overhead light and large windows,” Keller explains.
Overhead lighting is designed to illuminate what’s on your desk, but unfortunately it creates raccoon eyes on people’s faces—not a good look. On the other hand, “windows are also a problem because the sensors in the camera don’t have as much latitude between light and dark as our eyes do,” Keller says. That means a video shot near a window can throw the face into darkness.
“Getting light on the face is important, so I recommend turning your subject around so they’re facing the window,” he advises. “Positioning yourself with your back or side to indirect sunlight will create a far more engaging shot.”
Ruth Sherman, a speaking and media coach for celebrities and executives, is a fan of using daylight as an alternative to office lighting when shooting phone or tablet videos. “Shoot videos outdoors or use daylight as much as possible,” says Sherman. “It’s the best light, and the most flattering,”
With your partner, go out and shoot the color blue.
Shoot your partner doing things involving the color blue. Get three versions of a shot: a wide shot, a medium shot, and a close up.
Each scene should be at least 10 seconds long. Have at least a minute of total footage.
The largest of four comprehensive universities within the Connecticut State University System, CCSU enrolls about 8,500 full-time and 4,000 part-time students. Of these, about 10,000 attend as undergraduates, and 2,400 as graduates.
Students comprise 42 percent of the School of Arts & Sciences enrollment (5,300).
Female students account for 48 percent of the undergraduate student population; males, 52 percent.
CCSU is richly diverse: about 20 percent of students are of traditional minority heritage; African American students comprise more than 8 percent of the student body; Latinos, nearly 8 percent; and Asians, almost 3 percent.
Create an infographic of your resume using Photoshop.
- have the dimensions be 2048 X 2732 pixels for the canvass
- have some numbers (data) in it
- be aesthetically pleasing; use the techniques we’ve covered in class, and be informative
- tell your story with no confusion
- make sure the message (information you want to convey) is what stands out
- use creative commons images
- have no spelling or grammar mistakes
- have your Linkedin or Website URL on it
Embed your infographic in a blog post with a paragraph setting it up. Write an SEO friendly headline, too. Put it in a category.
You will have next class to work on this. I will provide feedback over the CCSU infographics next class.
Feature Writing for Digital Stories:
– Be objective. You are the narrator, not the main character.
– Write in third person. Do not use: I, you, we, our, etc.
– Write a lead that hooks the reader. Should be one sentence.
– Use quotes and attribute them. Start the sentence with the quote and then use said. Example: “This challenge is the real deal,” Chiara said.
– Hyperlink if possible. Especially, if it will clear up confusion or gives more context.
– Use pull quotes. Don’t use too many, but used sparingly, they can be effective in emphasizing key points.
– Use captions with your pictures. It will help the reader understand why that particular photo is significant to the story. It also helps with SEO.
– Check for spelling and grammar. Edit in layers.
Example of a feature story
Wide, Medium, and Close Shots
You will create an original header for your blog.
Make sure to use the dimensions 2000 × 800 pixels for the canvas size.
While I’m not requiring anything specific to be on your banner, it must:
- be visually pleasing
- conform with the rest of your blog (color, style, voice)
- be evident that a true effort was made
- not have copyrighted content
Examples of A’s:
Submit the link to your home page on Blackboard before the start of next class.
About Page Feedback:
- Make sure you are sending a working URL
- OPEN link in a new tab/window
- When in doubt, break up that paragraph.
- Picture up high in the post. Should be the first thing you see.
- Grammar — i’m a senior who
“Long paragraphs are a visual predictor that a story won’t work. You must cut the meat into little pieces.” — Jon Ziomek, professor at the Medill School of Journalism
Follow the 1-2-3 Rule
Your paragraph should contain: 1 main thought, expressed in 2 to 3 short sentences.
SEO: Headline, Keywords, Avoiding Stacking, Hyperlinks
EDIT IN LAYERS
- What is your dream job or type of career?
- How will you get there?
- What have you done, or what you are doing, to achieve this?
– should be around 500 words
– must include at least one picture (must be high in the post and not copyright protected)
– must include at least one relevant hyperlink (open in a new window/tab)
– must follow the aesthetic structure we have talked about (short paragraphs — generally 1-3 sentences, no dead space, text wrap, visual is high in the post, chunking and subheads, etc.)
– should be written concisely
– must be put in a category
– must not have any grammatical or spelling mistakes
Assignment 1: Blog Post
Have an opinion about something and back it up with research.
Your post must:
- be between 500-750 words
- include at least one picture (must be high in the post and not copyright protected)
- include at least one relevant hyperlink (open in a new window/tab)
- not have any grammar or spelling mistakes
- follow the aesthetic structure we’ve talked about (short paragraphs—generally 1-3 sentences, no dead space, text wrap, visual is high in the post, etc.)
- demonstrate good SEO practices
- be put in a category
Post the link to Blackboard before the start of next class.