Comm 231: September 21

LunaPic Transparent



Assignment 3:

Web Banner 

You will create an original banner for your blog. Make sure to use the dimensions 1280 × 426 pixels for the canvas size.

While I’m not requiring anything specific to be on your banner, it must:

  • be ascetically pleasing
  • conform with the rest of your blog (color, style, voice)
  • be evident that a true effort was made

Use your banner for your blog header. Email me a link to your home page before the start of next class.


Promo Visual 

You will create a promo visual for Twitter. Make sure to use the dimensions 440 × 220 pixels for the canvas size.

  • There must be text on the visual
  • It must have an image in it
  • It must complement the design of your blog

Email me a .png of your image. 



Comm 231: September 14

5 ways to trim the fat from your writing 
10 Writing Tips to Help You “Sound Smart”
Content Chunking
Blog SEO for the Modern Marketer: How to Optimize Your Posts
Six Things You Can Learn From the Dark Underbelly of Your Site — a.k.a. The Comments Section


Stock photos

A Checklist Before You Publish

Assignment 2: Blog Post

Have an opinion about something and back it up with research. 

Your post must:

  • be between 500-750 words
  • include at least one picture
  • include at least one hyperlink (open in a new window/tab)
  • not have any grammar or spelling mistakes
  • follow the aesthetic structure we’ve talked about (short paragraphs—generally 1-3 sentences, no dead space, text wrap, visual is high in the post, etc.)
  • demonstrate good SEO practices
  • be put in a category


Email me the link to your blog post before the start of next class. 

Comm 231: September 7

Assignment 1: About Page

Edit your blog’s About page so that it has your bio.

It must:

  • include at least one hyperlink (which opens in an new window/tab) and one picture (it doesn’t have to be a picture of you, but it should be relevant to your bio). Place the/a picture high in the post.
  • be at least 500 words.
  • not just be a block of text. People won’t read through it (see example). Make sure you’re breaking up your text into paragraphs.
  • have short paragraphs. Paragraphs on the web are short. Keep them one to three sentences. Especially the first paragraph (the lead). 
  • have words text wrapped around the picture. This prevents “dead space” on the page.
  • use proper grammar and have no spelling errors.

Email me before the start of next class.


Hearst Digital Media is seeking a creative video ninja to join the small-but-genius digital team running and to pitch and shoot/produce fun, engaging and highly shareable videos, photos and multimedia experiences for the daily sites and its 9 million-plus social audiences. Reporting to the Site Director, this Senior Producer will work with the entire digital editorial team, freelance video producers other centralized groups to develop new visual franchises, highly shareable short-form videos, and Facebook Live streams every day for both brands.

• Pitch and produce original short-form videos, GIFs, photos and other original multimedia content daily for both site and social media extensions, either shooting and editing yourself or working with the design and other preditors
• Develop new franchises and visual editorial executions to up the ante on fresh, original and fun(!) video and photo content across both sites and their social channels
• Work solo and/or partner with internal teams, including print and digital editors, andGH Institute experts to create 5+ engaging and social-first videos a week, including beauty tips, home advice/how-to’s, fun food ideas and playful timely/newsy content
• Be main point of contact to pitch/request and edit/approve videos created by HDM’s central video teams (both sponsored videos and syndication pieces) for on site and social platforms
• Partner with the social media editors to help create new highly shareable, social-first content for Facebook, Instagram, YouTube, Pinterest and Snapchat as well as any other emerging visual social platforms
• Help program key multimedia-focused offsite platforms, including Facebook, Instagram, YouTube and Snapchat
• Manage photo/video/design budget, with direction from site director, to maximize resources for creating new content and driving additional engagement (views, time spent, shares/likes)
• Help produce and attend relevant editorial photo and video shoots to capture additional content for multiple platforms
• Work with the sponsored content studio to ideate and execute sponsored video and other visually-oriented content to ensure content is interesting/engaging and accurate
• Identify and pursue partnerships with new talent, bloggers, print teams, sister sites and other brands to create additional video, photo and other multimedia content with the goal to increase audience reach and expand social followings
• Monitor and test out / produce new content for other emerging opportunities, including things like Periscope, Facebook Live etc.
• Attend brand-relevant events to document and capture engaging and timely content for all social platforms
• Serve as an on-air talent/spokesperson and producer for digital-first television, online video or other promotional segments for the site

• Minimum 5 years editorial experience, preferably in digital
• Creative thinker and innovator with a keen eye for engaging and playful visual storytelling
• Obsessive knowledge of what’s happening in the digital video and multimedia space and keen understanding of the competition
• Experience producing, styling and editing video and still images on mobile-based editing apps, Adobe Premiere, Photoshop and/or other similar programs
• Experience shooting video and still photography with a DLSR
• Experience producing and managing a photo and/or video shoot solo and with a professional crew
• Eye for what is visually engaging, technically accurate and on-brand in the multimedia content space, especially for social- and mobile-friendly content.

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Digital Promotion Producer

Posted: 8/30/2016 | Expires: 9/29/2016

Location: Rocky Hill, CT
Category: Television
Role: Other
Duration: Full Time
Salary Description: competitive

Job Title
Digital Promotion Producer

Job Description

The primary responsibility of the Digital Promotions Producer will be to engage with our local audience on all platforms to push viewers back to broadcast. T he DPP will work closely with the Creative Services Director to make sure the entire Creative Services staff is focused on our digital brand. The Digital Promotions Producer will also handle topicals, PSA’s, promos and a wide variety of marketing initiatives on all platforms – social, mobile, web and TV. This individual must have a strong grasp of both content, marketing and current up and coming social media platforms. The role requires writing, daily editing, participation in grass roots and community events as well as collaboration with sales, digital and news teams. Must be proficient in non-linear editing, with experience in Avid and Aftereffects preferred. Photography prowess is a plus. Should have experience in a fast-paced, daily-deadline marketing environment, with news promotion experience strongly preferred. Ability to work a flexible work schedule in support of a 24x7x365 Broadcast operation.

Accountabilities, Actions and Expected Measurable Results


Write, produce, edit, post and engage with our local audience on social media


Produces, writes, and edits topical promos and psa’s for television


Participates in station marketing efforts, including special events and grass roots marketing


Other special projects as assigned by management


College degree in broadcast journalism or related field


Minimum one year experience in broadcast promotion environment, with experience in daily news operation strongly preferred.

Specific Knowledge, Skills and Abilities:

Strong writing skills.

Strong grasp of current and upcoming social media platforms.

Experience with marketing on all major social media platforms.

Strong non-linear editing skills.

Knowledge of content management systems like Worldnow, Avid and Inews are preferred.

Understanding of broadcast operations, including production techniques and log traffic.

Extremely strong organizational skills.

Strong interpersonal collaboration and communication skills.