Video News & PSAs

Video News:

 

Techniques:

  • Vantage points
  • Close, medium, wide shots (variety)
  • Framing, rule of thirds, natural sound

Script Writing: 

  • Short, active, declarative sentences. Avoid asking questions.

Example: And who will be going to the ceremony? None other than Joe Smith, who founded the organization over 30 years ago.

— Joe Smith founded the organization over 30 years ago and will be attending this year’s ceremony. —

  • In the present tense and conversational. No third person.
  • Catchy lead.

Example: West Hartford may not have the Hollywood sign, but it does have lights, cameras, and action going on inside what was once a Friendly’s restaurant in the town’s center.

  • Stand-up (if used) should be the bridge of the story.

Sample Script

Well-written script

_____________________________________________________________________________________________________________

PSAs:

  • Pointed, but usually based in fact.
  • Very visual. Often uses analogies.
  • Short period of time to explain a complex issue.
  • Plays to the senses (or feelings).

Story Board

 

 

Video News

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