Aereo Struck Down

Aereo_logo_optA high court ruling this week that sent a renegade over-the-air TV provider reeling could leave a scar that stretches into the digital ‘cloud.’

This week, the U.S. Supreme Court cinched shut a legal loophole that let upstart Aereo tap the prime-time broadcast signals of the major networks and stream them directly to customers, bypassing cable and satellite providers altogether and skirting the systems and agreements networks created to charge for their broadcasts. Those charges created a revenue stream worth about $4.3 billion in 2013.

A legal challenge arose almost the moment Aereo started two years ago intercepting the network signals relayed from the antennas atop the Empire State Building in New York City and sending those signals straight to subscribers’ computers or mobile devices. Aereo grew to serve 11 metro areas.

Read Full Story

5 ways to Improve Your LinkedIn Profile in 10 Minutes

linkedin-logo

  • Tip 1: Tweak your settings before making changes. This is more of a pre-tip: We know a lot of you might be shy about making changes to your profiles for fear of inadvertently alerting your network to your edits. Don’t worry; this is easy to prevent. Simply turn off your activity broadcasts under privacy controls. While you’re at it, run through all the settings for your profile, communications, groups, and accounts to make sure everything is set just the way you want it. For instance, I can’t keep up with all my emails as it is, so I make sure I do not receive emails from group members or leaders.
  • Tip 2: Definitely use the summary section. This is one of the most overlooked opportunities to establish your professional voice and credibility. Think of it as what you’d say about your career trajectory at a dinner party to someone you’d like to impress, or what you’d hope your friend might say about you when recommending you to someone else. A good rule of thumb is to make it 40 words or more. If you are looking for career opportunities, be sure to include keywords featured in a description of a desirable job in your field, as it will make your profile more likely to turn up in a potential employer’s search.
  • Tip 3: Share some personality. This is not the 1980s, when the paper stock you chose for your resume actually mattered. In addition to the role descriptions and slots for outside activities (boards, interests, and volunteering and causes), you can convey a lot more about who you are as a person and who you might be as an employee. To quickly give your profile some pizzazz, visually enhance your professional story by adding slide decks, videos, and other projects to demonstrate the impact of your work, your company’s mission, or your team’s capabilities.
  • Tip 4: Proofread, proofread, proofread. Though the tone can be informal and conversational, the spelling, grammar, and punctuation shouldn’t be sloppy. You should offer a well-written profile that reflects a well-put together professional«even more so if you’re in the communications field. Ask for help if you need a second set of eyes.
  • Tip 5: Get a great profile picture. Our data shows that a strong headshot—full color and well lighted—is one of the best and fastest ways to improve your profile. It’s a lot like when you’re looking for a house to buy: If there’s no photo, you assume something’s wrong with the property. People like to put a face with a name. Make yours terrific.

Read Full Story 

Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory

editedsocialmedited-social-media-word-cloud-tagsOver the past year, the editors of the Los Angeles Times led a newsroom-wide effort to better marshal the power of social media in efforts to distribute the paper’s content more widely.

They have begun to replace automated tweets on their brand accounts with staff members and have also started using a service called Simply Measured, which analyzes reporters’ use of social media. And they set a goal to move all their bylined writers onto Twitter and Google+.

They’re not alone. Newspapers across the country are paying more attention to how to motivate staff members to post articles to social media as a means to drive site traffic, especially amid print circulation declines and the dwindling relevance of the front page (and even the homepage).

Efforts to ramp up social media efforts vary by company, but American Journalism Review interviews with a random selection of 18 newspapers in March and April found that most encourage or recommend staff to be on social media, but few require it. The majority of the papers place more responsibility on editors, social media managers or digital producers to bring readers to their sites — most reporters don’t have traffic quotas, according to interviews.

A select few newspapers, including The Los Angeles Times, require all bylined staff to be on social media.

Read Full Story