Ice Bucket Challenge: Social Media Gold

How_Ice_Bucket_Challenge_Changes_Nonprofit_PRAs social media emerges from its infancy, we can look back at dozens of fads that it has produced. Remember when people were “planking”? At various times they’ve also been “owling,” “Batmanning,” “teapotting,” and “stocking.” There has been meme after meme, giving those who are in on the joke the opportunity to show how clever they are.

None of these have really meant anything, though, until the ALS Ice Bucket Challenge.

Of all the viral sensations, the Ice Bucket Challenge, which urges people to challenge their friends to donate money to the ALS Association and/or dump a bucket of ice cold water on their heads, has been the most meaningful.

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