Visual Story

— 60- to 120-second visual story.

— It can be an interview narrative, news package, or a news package with a stand-up. Must have at least one interview, two is ideal.

— Shooting, editing, and how well the story was told, will all be factored in while grading.


Income inequality

Story ideas (verbally) due Thursday, Oct. 2.

DUE:  Tuesday, October 21

Edit Days: Oct. 9, 14, 16


* Read Chapter 18 — pgs. 384-393 and Chapter 5.

Due Tuesday, Oct. 7

Using Twitter to Tell a Story


Twitter Advanced Search



Must have at least five original tweets. They must help to tell the story. No, “Wow that was great!”

Include at least one original picture in a tweet.

Use the same hashtag to identify the tweets.

Use a mention if talking about someone.

Embed the tweets in a post and use text (in the post) to help tell the story. Think about how you want to display the tweets. Visual presentation will be a part of your grade.

Email me the post to me before the start of next class. 

The Biggest Mistakes I See on Resumes, and How to Correct Them — Laszlo Block

Screen Shot 2014-09-20 at 9.39.37 AMI’ve sent out hundreds of resumes over my career, applying for just about every kind of job. I’ve personally reviewed more than 20,000 resumes. And at Google we sometimes get more than 50,000 resumes in a single week.

I have seen A LOT of resumes.

Some are brilliant, most are just ok, many are disasters. The toughest part is that for 15 years, I’ve continued to see the same mistakes made again and again by candidates, any one of which can eliminate them from consideration for a job. What’s most depressing is that I can tell from the resumes that many of these are good, even great, people. But in a fiercely competitive labor market, hiring managers don’t need to compromise on quality. All it takes is one small mistake and a manager will reject an otherwise interesting candidate.

I know this is well-worn ground on LinkedIn, but I’m starting here because — I promise you — more than half of you have at least one of these mistakes on your resume. And I’d much rather see folks win jobs than get passed over.

In the interest of helping more candidates make it past that first resume screen, here are the five biggest mistakes I see on resumes.

Read Story

The Art and Science Behind Content Marketing

Art_Science_Content_Marketing_Infographic_cropArt versus science, right-brained versus left-brained, creativity versus logic-society likes to classify people and ideas as either artistic or analytical.

Content marketing, however, requires both artand science to succeed, an infographic from Kapost and Salesforce says. Creative content won’t perform well without a data-based strategy, and highly strategic content that isn’t appealing won’t get far, either.

To ensure your content marketing campaigns reach their potential, approach them from an artistic and analytical mindset.

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Content Marketing ROI infographic