Build Your Online Reputation — Jobs Will Follow

Screen Shot 2014-09-06 at 8.30.58 AMA job search can be daunting, but you can measurably shorten your search time horizon if you build an online reputation.  Think of your search as a content marketing initiative.

What exactly is content marketing?  Michael Brenner, Vice President of SAP Marketing & Content Strategy defines content as “The mindset, culture and approach to delivering your customer’s information needs in all the places they are searching for it, across each stage of the buying process. It is a strategic approach to managing content as an asset, with a quantifiable ROI.”

If you think about your next employer as your future “customer,”  – even if you are happily employed right now – you should take every opportunity to create a broad reaching market reputation for yourself that is meaningful , engaging, and searchable. How to do this?

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