Is Academia Just Teaching Theories and Not Skills?

AG-AC90Why do PR people hate Excel so much?

I know the answer because I’m one of the people who hate it. It is the bane of my existence. But it’s something I need to know (and, I need to know it better), as I work with many Fortune 500 clients. In that world, Excel and PowerPoint rule. And by rule, I mean R-U-L-E.

Many PR people hate Excel because it’s all about process. And, deep down, it’s about analysis.

And those are skills many PR people lack—and don’t care they lack. More important, those are skills PR people never learned—in school or on their own.

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