Sports Illustrated Transitions to New Media Photography

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From an industry perspective, Sports Illustrated’s layoffs were inevitable, Bashore said. “Appreciation of ‘fantastic’ images has been diminished over the years,” he told CBS MoneyWatch. “As digital technology has grown, we are bombarded with images like never before, and increasingly we view the images on small devices.”

Advances in technology even allow publications to pull a digital still shot from a video. The images likely won’t be good enough for a double-page spread in a magazine, but they can work for blogs and other websites, Ariav said.

That doesn’t mean traditional photography is on the way out. But media business models continue to change as technology develops, and even the more specialized field of photography is not immune. “The times continue to evolve,” Ariav added.

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