CMM 215: Week 10





What are analytics and why are they important?

Word Press Stats

Twitter Analytics 


Facebook Insights

Use Analytics to Improve Your Nonprofit Website

 FINAL ASSIGNMENT (see syllabus)

Prepare a Social Media Plan




NY Internship

I can get you in touch with the person who posted this. Let me know if you’re interested…

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NY Summer Internship
Department:  Internship
Posted:  3/4/2015
Category:  Internship
Job Description
PMK•BNC is an influential communications, marketing and consulting company representing many of the world’s most prominent actors, actresses, musicians, films, production companies, TV properties, authors, sports figures and content creators as well as leading consumer brands and prestigious special events. The agency employs a staff of more than 250 professionals spanning offices in Los Angeles, New York and London. The influential marketing and consulting agency thrives on being ahead of the curve and specializes in working with their clients to create ideas which building audiences, increase awareness and engage the consumer through the passion points of pop culture: music, sports, film, television, celebrity, technology, philanthropy, art and fashion. PMK•BNC is a part of the Interpublic Group of companies (NYSE: IPG).

Social Media Analyst Intern


Outgoing, self-starters with a passion for social media marketing rejoice! We are looking for new team members with strong business/marketing backgrounds to join our hyper-growth startup!

Interns will be responsible for performing detailed analyses of the marketing and social media efforts of our clients. You will be tasked with contributing to our continually growing analysis process and product offerings. You will also be responsible for staying on top of the latest and greatest social media tools and technologies, identifying those that would benefit our clients and us the most, and making recommendations based on this knowledge.

We are looking for someone that is excited about social media, brands, and solving marketing and advertising challenges. You should be ambitious, optimistic, and have a passion for learning. You will thrive on exceeding the expectations of colleagues and clients, and you will be meticulous with details and organizing your work.

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Vox had big success publishing straight to Facebook. Should you do it too?

Key Excerpt:

As they say, Internet is the new TV, and Facebook is one of the “Big Three” networks, offering safe and accessible content to the masses. And like with television, you don’t call up Modern Family‘s production company directly when you want to watch broadly-drawn characters act out the American Dream you’ll never achieve. You go to ABC.

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MSNBC To Launch Daily Facebook Videos

CaptureMSNBC’s two newest programs won’t be seen first on the cable-news network.

In the latest example of so-called “traditional” news outlets casting about for audience in new ways, the NBCUniversal-owned outlet will produce two daily videos that appear on Facebook before they surface anywhere else.

MSNBC is teaming up with NowThis a distributor of digital video in which NBCU has a stake. One, “Sound Off,” will focus on a breaking story in the morning that users can discuss and debate. The other, “FacePalm,” will appear toward the end of the day and examine one of the most shocking or frustrating events in the news cycle. The videos series will be released through NowThis’ and MSNBC’s Facebook pages.

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