In the latest example of so-called “traditional” news outlets casting about for audience in new ways, the NBCUniversal-owned outlet will produce two daily videos that appear on Facebook before they surface anywhere else.
MSNBC is teaming up with NowThis a distributor of digital video in which NBCU has a stake. One, “Sound Off,” will focus on a breaking story in the morning that users can discuss and debate. The other, “FacePalm,” will appear toward the end of the day and examine one of the most shocking or frustrating events in the news cycle. The videos series will be released through NowThis’ and MSNBC’s Facebook pages.