Snapchat Persuades Brands to Go Vertical With Their Video: Mobile phones change the way we watch

tt-snapchat-01-2015Key Excerpt:

Even though much of the video world has yet to embrace filming for smartphones, more digital outlets are popping up to hasten the move toward livestreaming apps.

“Snapchat definitely set the tone for this, but there’s definitely a lot to be said for the fact that Meerkat and Periscope have prioritized the vertical video,” said Nick Cicero, founder of Delmondo, a digital talent agency. “It’s a new medium. It’s not TV and it’s not YouTube, so I don’t see why a new aesthetic for video can’t also emerge.”

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