Death Of TV Continues Not To Happen

Q$ r2Every time a new study comes out and it shows some erosion of share of broadcast or cable TV, we get hysterical headlines about the death of TV.

In fact, what is changing is not consumer behavior. What’s changing is what we call it.

Consumer behavior has been remarkably stable — sadly, we’re all still sitting in front of a screen watching mostly crap for 5 hours a day. But these days we call some of it live viewing, some of it streaming, some of it time-shifting, and some of it OTT (Over The Top) viewing.

There are so many new ways of delivering crap to a TV, that we are confusing the delivery systems with the behavior.

I was at a conference recently where I heard a great quote, “TV isn’t dying, it’s having babies.”

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