The ethics of using user-generated content are constantly transforming and there’s a healthy debate within the industry.
- Do you pay contributors?
- Ask for permission first?
- What happens if someone is in a dangerous situation?
UGC rules often need to be evaluated on a case-by-case basis. That said, I believe that there are two basic things all media organizations can and should do: Properly credit user-submitted photos and videos and let people know when and where their content is being featured. Those are easy and effective ways to build a relationship with your audience.
Cover an event using Twitter.
- have at least five original tweets (these do not include retweets. You have to have compose the tweets). Your tweets must have valuable information. It’s not just what you are experiencing — give your followers insight.
- include at least one original picture in a tweet, which was taken at the event (you shot the image. If you are not at the event, get creative shooting a picture).
- use the same #hashtag in every tweet to identify and organize the tweets. See this example.
Possible events to cover could be: a concert; sports game (professional or amateur); a school event; a speaker; public meeting, etc.).