Social Media Strategy and Presentation:
Through class lectures, readings, and various media research, student groups will propose a social media plan for a specific “company” or “organization.”
Institutions have shown increasing interest in using social media and related technologies to establish their brands. Because of the availability of various social media technologies, companies have sometimes struggled with what to use and how to use it. This assignment will require student groups to create a social media strategy for an assigned “company/organization.”
Each student group will make a 10‐15 minute presentation of their social media design plan (supported with visuals & everyone must speak). The presentation will stem from the 5‐ to 10‐page design proposal and audit.
In essence, it’s conducting a social media audit and creating a social media plan for the organization. The business/organization must have a minimal social media presence or none at all.
By next class, I need to know which organization/business your group has picked.