How To Make Your Video Cover Letter More Like A Movie Trailer

carol-kinsey-goman-chris-brown.pngWe are witnessing the death (or at least the ineffectiveness) of the traditional cover letter for job applicants. If you want to stand out in the crowd, hiring managers today prefer something a little more interesting and efficient. “Try a video cover letter,” says Chris Brown, vice president of human resources at telecommunications and collaboration solutions company West Corporation. “If done correctly, it is personal and engaging – and could very well be the difference between being ignored or getting the interview.”

After comparing notes with Brown during a recent conversation, I compiled a list of do’s and don’ts to keep in mind if you decide to produce your own video cover letter:

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