Digital Promotion Producer

Posted: 8/30/2016 | Expires: 9/29/2016

Location: Rocky Hill, CT
Category: Television
Role: Other
Duration: Full Time
Salary Description: competitive

Job Title
Digital Promotion Producer

Job Description

The primary responsibility of the Digital Promotions Producer will be to engage with our local audience on all platforms to push viewers back to broadcast. T he DPP will work closely with the Creative Services Director to make sure the entire Creative Services staff is focused on our digital brand. The Digital Promotions Producer will also handle topicals, PSA’s, promos and a wide variety of marketing initiatives on all platforms – social, mobile, web and TV. This individual must have a strong grasp of both content, marketing and current up and coming social media platforms. The role requires writing, daily editing, participation in grass roots and community events as well as collaboration with sales, digital and news teams. Must be proficient in non-linear editing, with experience in Avid and Aftereffects preferred. Photography prowess is a plus. Should have experience in a fast-paced, daily-deadline marketing environment, with news promotion experience strongly preferred. Ability to work a flexible work schedule in support of a 24x7x365 Broadcast operation.

Accountabilities, Actions and Expected Measurable Results


Write, produce, edit, post and engage with our local audience on social media


Produces, writes, and edits topical promos and psa’s for television


Participates in station marketing efforts, including special events and grass roots marketing


Other special projects as assigned by management


College degree in broadcast journalism or related field


Minimum one year experience in broadcast promotion environment, with experience in daily news operation strongly preferred.

Specific Knowledge, Skills and Abilities:

Strong writing skills.

Strong grasp of current and upcoming social media platforms.

Experience with marketing on all major social media platforms.

Strong non-linear editing skills.

Knowledge of content management systems like Worldnow, Avid and Inews are preferred.

Understanding of broadcast operations, including production techniques and log traffic.

Extremely strong organizational skills.

Strong interpersonal collaboration and communication skills.