Comm 231: March 31 & April 7

65% of your audience is visual learners. 93% of human communication in nonverbal. 90 percent of all information transmitted to our brains is visual. People remember 80% of what they see. People remember 20% of what they read.







What the Heck are… Infographics? And Why You Should Use Them!

5 Tips on creating infographics:

  • Keep it simple! Don’t go overboard on flashy graphics and 3D effects on your graphs – it has to be easy to understand, and the message of every element of the graphic should be immediately obvious.
  • Make sure the message (information you want to convey) is what jumps out – not the methodology, or quality of the graphic design.
  • Make the best use of space – brevity is key when you are trying to keep hold of an audience’s attention.
  • Tell a story – intelligently order the information contained in your infographic, in a way that will engage the audience. Often you can have a beginning, middle and end – or start with a question, and end when you have presented evidence of your answer.
  • Juxtapose – give careful thought to how elements relate to each other. The audience should see how each element fits together to form a bigger picture.






Creation Guide:

Elements to an InfographicColors for Infographics


Class Assignment:

Student Enrollment

The largest of four comprehensive universities within the Connecticut State University System, CCSU enrolls about 8,500 full-time and 4,000 part-time students. Of these, about 10,000 attend as undergraduates, and 2,400 as graduates.

Students comprise 42 percent of the School of Arts & Sciences enrollment (5,300).

Female students account for 48 percent of the undergraduate student population; males, 52 percent.

CCSU is richly diverse: about 20 percent of students are of traditional minority heritage; African American students comprise more than 8 percent of the student body; Latinos, nearly 8 percent; and Asians, almost 3 percent.

Assignment 6: Infographic 

Create an infographic using Photoshop. You will make an infographic that simplifies complex data (an example would be this lobbying story). Any piece from another infographic cannot be used in your work.

It must:

  • have numbers (data) from a news story, research (a report), or just a raw data source
  • be aesthetically pleasing and informative 
  • tell the story with no confusion
  • make sure the message (information you want to convey) is what stands out
  • have no spelling or grammar mistakes
  • source where you got your data from (have the Web link on it or the title of the news article/publication/report)

Embed your infographic in a blog post with a paragraph setting it up

 Email the blog post with your infographic before the start of class on Friday, April 14


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