Comm 231: Sept.13

Content Manager


About Page Feedback:

  • Make sure you are sending a working URL
  • OPEN link in a new tab/window
  • When in doubt, break up that paragraph.
  • Picture up high in the post. Should be the first thing you see.
  • Spacing issues because of the image.
  • Grammar
  • Text widget: Visit CCSU

blogpost

“Long paragraphs are a visual predictor that a story won’t work. You must cut the meat into little pieces.” — Jon Ziomek, professor at the Medill School of Journalism

______________

Follow the 1-2-3-4-5 Rule

Your paragraph should contain: 1 main thought, expressed in 2 to 3 short sentences, taking up no more than 4 to 5 lines on the page.


Content Chunking

Subheads


5 ways to trim the fat from your writing

EDIT IN LAYERS


Blog SEO for the Modern Marketer: How to Optimize Your Posts


Resources:

Stock photos

Creative Commons Search


A Checklist Before You Publish

Classwork:

  • What is your dream job or type of career?
  • How will you get there?
  • What have you done, or what you are doing, to achieve this?

– should be around 500 words

– must include at least one picture (must be high in the post and not copyright protected)

– must include at least one relevant hyperlink (open in a new window/tab)

– must follow the aesthetic structure we have talked about (short paragraphs — generally 1-3 sentences, no dead space, text wrap, visual is high in the post, chunking and subheads are used when appropriate, etc.)

– should be written concisely

– must not have any grammatical or spelling mistakes


Assignment 1: Blog Post

Have an opinion about something and back it up with research. 

Your post must:

  • be between 500-750 words
  • include at least one picture (must be high in the post and not copyright protected)
  • include at least one relevant hyperlink (open in a new window/tab)
  • not have any grammar or spelling mistakes
  • follow the aesthetic structure we’ve talked about (short paragraphs—generally 1-3 sentences, no dead space, text wrap, visual is high in the post, etc.)
  • demonstrate good SEO practices
  • be put in a category

Example

Post the link to Blackboard before the start of next class. 

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