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Anatomy of a Blog
Follow the 1-2-3 Rule
“Long paragraphs are a visual predictor that a story won’t work. You must cut the meat into little pieces.” — Jon Ziomek, professor at the Medill School of Journalism
Your paragraph should contain: 1 main thought, expressed in 2 to 3 short sentences.
Use Hyperlinks As Tools: Always use anchor text (meaningful, key words). Do not just post a link or hyperlink to the words “click here”
Search Engine Optimization (SEO)
Headlines: Use keywords that you would type when searching Google for your content. Avoid “stacking” words in your headline, though.
Hyperlinks: Anchor your links to meaningful text. Link to high-quality sources.
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