Comm 231: Feb. 5


Anatomy of a Blog

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Follow the 1-2-3 Rule

“Long paragraphs are a visual predictor that a story won’t work. You must cut the meat into little pieces.” — Jon Ziomek, professor at the Medill School of Journalism

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Your paragraph should contain: 1 main thought, expressed in 2 to 3 short sentences.

Blog Copy



Use Hyperlinks As Tools: Always use anchor text (meaningful, key words). Do not just post a link or hyperlink to the words “click here”

Search Engine Optimization (SEO)

Headlines: Use keywords that you would type when searching Google for your content. Avoid “stacking” words in your headline, though.

Hyperlinks: Anchor your links to meaningful text. Link to high-quality sources. 

Royalty Free Resources


Creative Commons Search


Blog Post. See Blackboard