Social media has greatly disrupted traditional business models in the media. Industries like journalism, public relations, advertising, entertainment, etc., have to rethink the way they do business because of social media.
- What are some of the changes?
- Why do you think that is?
Getting Started With Twitter
Homework: Live Tweeting
Report on or promote an event using Twitter.
“A good live tweet, however, takes speed, accuracy, context, wit, a strong visual sense and a good tool kit.” – LANCE ULANOFF
Your assignment must:
- have at least five original tweets (these do not include retweets. You have to have compose the tweets). Your tweets must have valuable information. It’s not just what you are experiencing — give your followers insight. Five tweets does not guarantee an A.
- include at least one original picture in a tweet, which was taken at the event (you shot the image). Having just one picture does not guarantee an A.
- use the same #hashtag in every tweet to identify and organize the tweets.
- embed the tweets in chronological order on your blog. Set up the tweets with a couple of paragraphs of context.
Possible events to cover could be: a concert; sports game (professional or amateur); a school event; a speaker; public meeting, etc.
Example of A tweets.
Email me your blog post with the embedded tweets before the start of the class after Spring Break.
Which blogs do you visit?
How often and why?
What is it about those blogs that you like (content, style, voice, etc.)?
Why Every Job Seeker Should Have a Personal Website, And What It Should Include
5 ways to trim the fat from your writing
10 Writing Tips to Help You “Sound Smart”
Blog SEO for the Modern Marketer: How to Optimize Your Posts
EDIT IN LAYERS
Creative Commons Search
A Checklist Before You Publish
What is your dream job or type of career?
How will you get there?
What have you done, or what you are doing, to achieve this?
Assignment 2: Blog Post
Have an opinion about something and back it up with research.
Your post must:
- be between 500-750 words
- include at least one picture (must be high in the post and not copyright protected)
- include at least one relevant hyperlink (open in a new window/tab)
- not have any grammar or spelling mistakes
- follow the aesthetic structure we’ve talked about (short paragraphs—generally 1-3 sentences, no dead space, text wrap, visual is high in the post, etc.)
- demonstrate good SEO practices
- be put in a category
Email me the link to your blog post before the start of next class.
Create a multimedia story and post it to your site (one post). Write a 650- to 800-word story that profiles a person, organization/business, event, or a combination.
- be written in the third person and using AP style.
- include at least two hyperlinks that open in new tabs
- have at least one original photo shot by you.
- have at least two digital media components. Examples: infographic, video interview, audio story, slide show
- be aesthetically pleasing (no excess white space, text wrap around pictures, media component placement is strategic, etc.).
- not have obvious errors (spelling, grammar, basic AP, mistakes pointed out from previous assignments).
Assignments will be graded stricter. It must be better than before.
You must email me before the start of class on Wednesday, Dec. 14. You must attend class that day to receive full credit for your final.