Comm 231: 10-16


Writing guidelines for our digital story:

Be objective. You are the narrator, you are not the main character.

Write in third person. Do not use: I, you, we, our, your

Write a lead that hooks the reader. Should be one sentence.

Quotes: Chiara said, “Use quotes and attribute them.” The class was not happy. “This challenge is the real deal,” a student said.

Hyperlink if possible. Especially, if it will clear up confusion or gives more context.

Check for spelling and grammar.

Edit in layers

Comm 231: 9-11


Anatomy of a Blog

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Follow the 1-2-3 Rule

“Long paragraphs are a visual predictor that a story won’t work. You must cut the meat into little pieces.” — Jon Ziomek, professor at the Medill School of Journalism

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Your paragraph should contain: 1 main thought, expressed in 2 to 3 short sentences.

Blog Copy



Using Hyperlinks As Tools

Search Engine Optimization (SEO)

Headlines: Use keywords that you would type when searching Google for your content. Avoid “stacking” words in your headline, though.

Hyperlinks: Anchor your links to meaningful text. Link to high-quality sources. 

Royalty Free Resources


Creative Commons Search


Blog Post. See Blackboard