Lost Bags, at 140 Characters, and Airlines Respond

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Key excerpt:

“If someone has a question about a delayed flight and they’re in the airport, that’s something we want to handle right then and there,” said Ashley Mainz, social business manager on the social business team at Southwest Airlines. It has a dedicated team of 29 that fields the roughly 80,000 posts a month that come through Facebook and Twitter, building from a base of just a few employees in a little over a year.

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Facebook’s Instant Articles

Game changer…

4-videoToday we’re excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.

As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.

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Snapchat, Twitter, and Facebook are at war over the future of news — and one of them tried to buy a media company

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Traditionally, media companies have operated independently and controlled their own destinies. They owned the whole content supply chain, from research to writing to publication to distribution. In the digital era, they built their own websites, which drew loyal readers (direct traffic), and they sold most of the ads that ran on their sites, keeping 100% of the revenue.

Those days are gone.

Now the fate of publishers increasingly depends on social platforms such as Facebook, where billions of people discover news to read and videos to watch. And the social platforms are equally interested in the media business.

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What The Unofficial Death Of Google+ Means For Marketing

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Key Excerpt:

What would you do if tomorrow Facebook were wiped out? You may have spent a lot of time, money and research pampering your social media platform of choice. It could be sucking up quite a big chunk of your marketing budget. Yes, social media management can have a great ROI, but it comes with zero guarantees. The reality is you have no control over the network itself.

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Vox had big success publishing straight to Facebook. Should you do it too?

Key Excerpt:

As they say, Internet is the new TV, and Facebook is one of the “Big Three” networks, offering safe and accessible content to the masses. And like with television, you don’t call up Modern Family‘s production company directly when you want to watch broadly-drawn characters act out the American Dream you’ll never achieve. You go to ABC.

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MSNBC To Launch Daily Facebook Videos

CaptureMSNBC’s two newest programs won’t be seen first on the cable-news network.

In the latest example of so-called “traditional” news outlets casting about for audience in new ways, the NBCUniversal-owned outlet will produce two daily videos that appear on Facebook before they surface anywhere else.

MSNBC is teaming up with NowThis a distributor of digital video in which NBCU has a stake. One, “Sound Off,” will focus on a breaking story in the morning that users can discuss and debate. The other, “FacePalm,” will appear toward the end of the day and examine one of the most shocking or frustrating events in the news cycle. The videos series will be released through NowThis’ and MSNBC’s Facebook pages.

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